وسائل الاتصال والعنف المجتمعي (أدوات الانتشار وآليات الانحسار)

Abstract

This study aims to analyze the role of communication media in shaping individuals' attitudes toward societal violence, focusing on how media can be directed to promote values of peace and dialogue rather than escalating tensions. To achieve this, the researcher adopted two primary methodologies: the analytical approach (second-level analysis) to analyze writings and previous studies related to violence in general and societal violence in particular, and the critical approach to scientifically critique these writings, enabling the extraction of conclusions and formulating recommendations relevant to the study's topic. The findings revealed that communication media has a dual influence: it can contribute to the spread of violence by broadcasting violent content in movies, series, and programs, which particularly affects children and adolescents who tend to imitate aggressive behaviors. At the same time, media can play a positive role in reducing violence by presenting awareness programs that highlight the importance of tolerance and dialogue and countering fake news that exacerbates disputes. The study also showed that the internet and social media represent a double-edged tool; while sometimes used to spread hatred and violence, they also hold significant potential for raising awareness and promoting societal stability.  The study recommends enhancing awareness programs that disseminate a culture of peace and tolerance and monitor content aimed at children and adolescents to avoid reinforcing aggressive behaviors. It also emphasizes the importance of training media professionals to support their role in reducing violence and fostering collaboration with educational institutions to integrate topics that promote dialogue and tolerance into curricula. Furthermore, the study underlines the need to produce positive and impactful content to steer media toward constructive goals, particularly for younger audiences.